The story of three sisters, two grandmothers, and a bubblegum factory.

Well, it's technically two sisters and one cousin, but sisters always seemed a more appropriate term; when that cousin was small the whole family worried that she might never learn to walk because the other two never put her down. So the three grew up in the typical way: best buds, sharing jokes, dances and finishing each other’s sentences and baked goods. So after years of speculating how to work together, use Ali's artwork, and spread positive energy, Ali started a greeting card company and brought Jenni and Pippi in soon after.

Named after their beloved Grandmothers, Elizabeth and Frances, Ali started production in her tiny office in 2012, and then moved into the guest room where we clearly remember guiding Dad through the boxes to find the bed ("just past birthday, there's a path in there to the left").